We’re thrilled to officially unveil the next chapter in our journey with STA (Swimming Teachers’ Association) — one of the UK’s most trusted and respected swimming organisations. Starting now, every tube of TRISWIM will proudly feature the STA logo — a visible mark of our shared values, mission, and commitment to the health and safety of swimmers everywhere.
But what does this mean for you — and for the swimming world? Let’s dive in.
Who is STA?
The Swimming Teachers’ Association is a non-profit educational organisation dedicated to improving swim education, water safety, and professional standards across the UK and internationally. With over 29,000 active members, STA empowers swimming instructors, schools, and aquatic centres with tools, training, and guidance to create safe, effective, and enjoyable swimming environments. They don’t just teach swimming — they build a safer future, one swimmer at a time.
Why STA x TRISWIM Makes So Much Sense
At TRISWIM, we’ve always believed that the swimming experience shouldn’t end at the pool’s edge. Our mission is to protect your skin, hair, and body before and after every swim — removing harsh chlorine, salt, and impurities, and replacing them with gentle, nourishing care. Our partnership with STA reflects that same philosophy. Together, we’re launching awareness campaigns and promoting “Proper Hygiene Before and After Swimming” — especially for younger swimmers who are just beginning their lifelong relationship with water. It’s not just about avoiding itchy skin or brittle hair. It’s about creating habits that support well-being, boost confidence, and foster respect for the water — from the very first splash.
What You’ll See
From this moment on, the STA logo will appear directly on TRISWIM packaging — a powerful reminder that hygiene and health go hand in hand with swimming excellence. Expect to see more educational initiatives, in-pool collaborations, and support materials from TRISWIM and STA at swim schools, competitions, and aquatic centres across the UK.
Why It Matters
Let’s be honest: hygiene isn’t always the most exciting topic in sport. But when it comes to swimming, it’s vital. Chlorine build-up, skin irritation, scalp sensitivity — these are real issues that affect thousands of swimmers every day. Through this collaboration, we’re not only solving these problems, we’re normalising better habits, starting from childhood and lasting a lifetime.
Ready to Make Waves?
This partnership isn’t just a milestone — it’s a movement. By combining STA’s dedication to swim education and safety with TRISWIM’s commitment to post-swim care, we’re creating something bigger than either of us could do alone. Whether you’re a coach, a parent, or a passionate swimmer yourself — this is your sign to make proper hygiene part of every swim routine. Because the best swimmers don’t just train hard — they take care of their bodies too. Let’s raise the standard for swim care. Together!
